—client

THE FLAIR BEARS

—year

2017

—tasks

– Web Development
– E-commerce
– Visual Identity

—overview

The Flair bears is an invitational 7s and beach 5s rugby team with a difference. The Bears play and promote the sport they love in a unique way. The emphasis is on flair fun and the enjoyment of the sport whilst engaging with the crowd, supporters, other teams and organisers. Our task in this project was building a strong brand identity capable of embodying their values and their funny spirit by creating a simple and eye-catching design.

—colours

#66A9D6
#04354D
#E4EBF1
#FFFFFF

—typography

AMATIC SC BOLD

A B C D E F G H I J K L M N O P Q R S T U W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ? !

ABEL REGULAR

A B C D E F G H I J K L M N O P Q R S T U W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ? !