—client

ADVANTAGE ASSOCIATES

—year

2016

—tasks

– Web Development
– Visual Identity

—website

—overview

Advantage Associates International is a lobbyist company, formed by former members of the United States Congress. The members Of the Advantage team are well known to congressional capital colleagues and their staff for having excellent working relationships with members of both House and Senate. Our task in this project was building a strong brand identity, capable of embodying their global reach and political expertise. By creating a simple and effective design, we managed to completely change the image of the company. Blue, red and white were preferred amongst other colours in order to further enhance the connection between Advantage and Capitol Hill.

—colours

#04354D
#00305B
#E4EBF1
#FFFFFF

—typography

RALEWAY BOLD

A B C D E F G H I J K L M N O P Q R S T U W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ? !

RALEWAY REGULAR

A B C D E F G H I J K L M N O P Q R S T U W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ? !